Enhancing Content Discovery with Merit

Discover how we reimagined their brand identity, crafting a compelling narrative that authentically connects with their audience and propels their business forward.

CLIENT

Merit

YEAR

2021

TIMELINE

8 Months

SERVICES

Custom App Development, Chrome Extension

Challenge

The relentless expansion of digital information and the challenge of sifting through vast volumes of data to unearth valuable, high-quality content.

Solution

Merit's primary mission was clear: to empower internet users to effortlessly discover and engage with premium online content. To fulfill this mission, Merit harnessed the power of a sophisticated algorithm, meticulously crafted to navigate the labyrinth of online data

Result

Product Information

Merit, a game-changing Chrome extension, seamlessly integrated into users’ web browsing experiences. When users conducted Google searches, Merit stepped in as a digital guide, refining the search results. Each result received a meticulous ranking based on Merit’s comprehensive scoring algorithm, ensuring that users encountered content that was both relevant and engaging.

Market Understanding and User Needs Analysis: Market Research

Market Understanding

Merit’s emergence was rooted in a profound understanding of the contemporary digital landscape. Extensive research illuminated a global sentiment that google search is not sufficient

User Needs Analysis

User feedback was instrumental in shaping Merit’s journey. It underscored the importance of an accessible and intuitive interface that made content discovery effortless.

Merit’s UX placed paramount importance on ease of access and compactness of Information.

UI was designed to highlight the most relevant metrics as a pill on top of search results.

Technological Architecture and Frameworks

Merit employs a versatile tech stack tailored to its specific requirements

Frameworks Utilized

Frontend

Sleek employs Angular for building responsive and dynamic user interfaces, offering a smooth user experience.

Database

Uses PostgreSQL, A powerful, open source object-relational database system with over 35 years of active development

Backend

Backend is powered by Django Rest Framework, to support robust functionalities and scalability

User Interface

Sleek utilizes secure protocols to retrieve emails from multiple service providers

Effective Tools and Workflow

was facilitated by using Jira and Trello, which allowed for efficient tracking of tasks, timelines, and overall project progress.

Real-time communication and virtual meetings

were streamlined through the use of Slack and Zoom, ensuring effective collaboration among team members and clients.

Git and GitHub

were instrumental in maintaining code integrity and promoting collaboration among the development team

Summary

Merit transforms online content discovery with its Chrome extension, eliminating keyword biases and delivering high-quality results. Users benefit from cost savings, automation, and a simplified online experience, while the platform addresses key challenges in cloud management.