Competitor Research: What it is + How to conduct one


Learn all about competitor research in this comprehensive guide.

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In the dynamic world of business, understanding your competitors is a crucial aspect of strategic planning. Competitor research, also known as competitive analysis, is an essential tactic to boost your business strategy, improve your products or services, and keep your business on the cutting edge. This process involves identifying your competitors, evaluating their strategies, strengths, and weaknesses, and implementing the findings into your own business strategy.

Understanding Competitor Research

Competitor research is a strategic approach that involves analyzing and monitoring your competitors to understand their business strategies, products, marketing techniques, strengths, and weaknesses. This information is then used to develop effective strategies that will provide a competitive advantage, improve existing products, or create new products that are superior to those of your competitors.

For non-tech founders, competitor research can be a daunting task. The rapid evolution of technology, the complexity of digital marketing strategies, and the lack of technical knowledge can pose significant challenges. However, understanding your competitors is crucial to stay competitive and achieve business success.

Challenges Faced by Non-Tech Founders

Non-tech founders often struggle with understanding the technical aspects of their business. This lack of technical knowledge can hinder their ability to conduct effective competitor research. They may find it difficult to understand the technologies used by their competitors, evaluate their digital marketing strategies, or analyze their online presence.

Moreover, non-tech founders may face difficulties in identifying their real competitors in the digital space. With the proliferation of online businesses, it can be challenging to identify who your real competitors are, what they are offering, and how they are marketing their products or services.

Why Traditional Options May Not Work

Non-tech founders often resort to hiring freelancers, IT agencies, or raising their own team to conduct competitor research. However, these options may not always yield the desired results.


While hiring freelancers may seem like a cost-effective solution, it comes with its own set of challenges. Freelancers may not have the required expertise or resources to conduct comprehensive competitor research. Moreover, the lack of a dedicated team can lead to inconsistencies in the research process and results.

IT Agencies

IT agencies, on the other hand, may have the necessary expertise and resources, but they may not understand your business needs and goals. They may focus more on the technical aspects of competitor research, neglecting the business and strategic aspects. This can lead to a disconnect between the research results and your business strategy.

Raising Your Own Team

Raising your own team to conduct competitor research can be time-consuming and expensive. It requires significant investment in hiring, training, and retaining skilled professionals. Moreover, managing a team can divert your focus from your core business activities.

Why Rely on a Product Development Studio like Vibencode

A product development studio like Vibencode can be an effective solution for non-tech founders looking to conduct competitor research. With a team of experts in various fields, Vibencode can provide comprehensive competitor research that covers all aspects of your competitors’ business.

Vibencode understands the unique challenges faced by non-tech founders and offers tailored solutions to meet their needs. They focus on understanding your business goals and aligning the research process with these goals. This ensures that the research results are relevant and actionable, helping you make informed business decisions.

Expertise and Resources

Vibencode has the expertise and resources to conduct thorough competitor research. They use advanced tools and techniques to gather and analyze data about your competitors. This includes analyzing their online presence, marketing strategies, product offerings, customer reviews, and more.

Strategic Approach

Vibencode takes a strategic approach to competitor research. They not only focus on the technical aspects but also consider the business and strategic aspects. This holistic approach ensures that the research results provide a complete picture of your competitors, helping you develop effective business strategies.

Cost-Effective Solution

Working with a product development studio like Vibencode can be a cost-effective solution for non-tech founders. It eliminates the need for hiring, training, and managing a team, saving you time and resources. Moreover, you get access to a team of experts who can provide high-quality competitor research that meets your business needs.

How to Conduct Competitor Research

Conducting competitor research involves several steps. Here’s a step-by-step guide to help you understand the process.

Identify Your Competitors

Start by identifying your competitors. These could be businesses that offer similar products or services, operate in the same industry, or target the same customer base. You can use online tools, industry reports, and market research to identify your competitors.

Analyze Your Competitors

Once you have identified your competitors, analyze their business. Look at their products or services, pricing strategy, marketing techniques, customer reviews, and online presence. This will give you an understanding of their strengths and weaknesses.

Implement the Findings

Use the findings from your competitor research to improve your business. This could involve improving your products or services, changing your pricing strategy, adopting new marketing techniques, or enhancing your online presence. Remember, the goal of competitor research is not to copy your competitors, but to learn from them and use this knowledge to gain a competitive advantage.


Competitor research is a vital part of business strategy. It helps you understand your competitors, their strategies, strengths, and weaknesses, and use this knowledge to improve your business. While non-tech founders may face challenges in conducting competitor research, a product development studio like Vibencode can provide an effective solution. With their expertise, resources, and strategic approach, they can help you conduct comprehensive competitor research that aligns with your business goals.


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